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Articles : Business : Marketing
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Articles : Business : Marketing
How Self-Published Books Create Highly Profitable Businesses
Jan 18, 2007, 07:23

When you use your self-published books as a sales tool to identify customers and make additional sales, then your self-published books become a money-generating tool that can drive a million-dollar business.... » Read More


Articles : Business : Marketing
Building Brand Awareness: 7 Ways To Educate Customers In The Classroom & Simultaneously Build Brand Awareness
Jan 15, 2007, 05:54

Education marketing helps empower customers to become long-term buyers. Using products in the classroom allows potential customers to interact with (and become conditioned to) your goods and services. By educating customers in the classroom, you will increase your brand awareness, build loyalty, influence spending patterns, and engage in viral word of mouth marketing all at the same time.... » Read More


Articles : Business : Marketing
On Walking the Talk
Nov 29, 2006, 23:26

Employees are more likely to learn from what you do & not from what you say. Many job performance problems could be headed off by more attention from management. Treat employees with same respect as you treat guests & involve them in decision-making process. Make sure employees understand their job description & reinforce it by providing training.... » Read More


Articles : Business : Marketing
Asking the Right Questions
Nov 29, 2006, 23:23

Knowing the right questions to ask can have a dramatic effect on our success. Such questions get the communication going & encourage other party to talk & willingly share information with you. Listening is not passive because a good listener can take complete control of an exchange between people. When one listens well, one earns trust of others.... » Read More


Articles : Business : Marketing
Writing and Publishing Tips : How To Get a Top Literary Agent and Sign That Coveted 6 Figure Deal
Oct 8, 2006, 08:07

Don't write a book -- write a book proposal. Publishers buy ideas not books. To capture a reputable literary agent's attention you'll need to show that you're a media star, or a star in the making. Here are the tips to landing a top literary agent and a six-figure advance.... » Read More



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